So many roofing companies are established today, and with such a competitive marketplace, running a successful roofing business is no easy feat. Fortunately, there are several strategies you can use to get more exclusive roofing leads.
Door-to-door roofing sales is probably among the best techniques to make your company stand out from competitors. Although it might appear outdated, it is still an effective way for a roofing company to close roof sales.
Still, most homeowners don’t respond favorably to people ringing their doorbells. Therefore, your business’s salespeople need to understand the best way to sell roofs door to door efficiently. Read on to get the best door-to-door sales tips and strategies.
Make a Positive First Impression
Let’s face it! Most people are wary of strangers, and thus, you need to make the homeowner as comfortable as possible. After knocking or ringing the doorbell, move back a few steps from the door.
A respectable distance from the door will ensure that the homeowner feels comfortable. Besides, no one wants their personal space invaded by a stranger. This simple tip will go a long way in making a positive first impression.
Get to the Point
Most homeowners only need a first glance to recognize you are a salesperson, so no one is interested in your chit-chat. Don’t take too long to get to the main point; otherwise, you will frustrate potential customers.
In this case, it is vital to create your door-to-door sales pitch. This step is an important strategy to connect with prospective customers.
A sales pitch, also known as an elevator pitch, is a short sales presentation where a salesperson introduces themselves to their prospects and states their business advantages. Ideally, a sales pitch takes less than a minute or two.
There are different pitching formulas for door to door roofing sales pitch that you can adopt. In either case, you should be conversational and include your greetings and why you are there. For example:
Hello. My name is (.…) working with (.…) roofing company in (city).
We met when you were filing a claim with your insurance after property damage. If you have yet to inspect your roof for damage, my company can help.
Listen and Adjust to The Prospect
While you can rehearse part of your roofing sales pitch, the most effective approach is actively listening to prospective customers and adapting accordingly. You should try to converse with the homeowners and identify their pain points. Identifying the roofing needs of a homeowner is one of the best tactics for effective door-to-door roofing sales.
Once they raise their concerns, it is time for you to offer a solution. Besides, if the roof has not been inspected over a long period, you can recommend a roofing inspection service from your company.
Although the base point is to listen to the roofing concerns of your customer, observation skills also come in handy while trying to find their pain point. In this case, you can observe certain things about their roof and use them to steer the conversation. For instance, look at the state of their roof gutters – whether they need cleaning or repair.
Pro tip: Adopt your sales pitch to remedy the needs of your potential customers.
Generate More Leads
While closing a successful roofing sale is your main aim, you also need to generate leads. Most roofing companies increase leads using the door-to-door sales technique.
For instance, you can consider the neighborhood of the worksite you are on since it is common for roofs in the same place to have the same problems.
Even so, some homeowners will still give a “No. thanks” answer. In such a case, try to probe further and ask whether they’ll need a roof replacement in the next season or year. If so, request permission to contact them for a free roof inspection when the time comes.
Pro tip: If the homeowner is not interested in roof replacement, leave your card with them just in case they need roofing services in the future.
Be Honest and polite
A good salesperson is transparent and honest. Avoid being overly “salesy.” Try as much as possible to give an honest assessment of your company’s services.
Remember to be polite to all homeowners no matter how they treat you. While it is uncommon, some people may even threaten or insult you. Note that reacting negatively will not only destroy the hope for a future potential relationship but also the situation may escalate and go public, earning your company a lot of bad reviews.
The bottom line is always to leave a good last impression.
Use Storm-Tracking apps
Part of closing a successful sale is determining which areas are prime for your roofing business. Using an excellent storm-tracking app will help you know the areas that have recently experienced hailstorms. People living in such areas are most likely to buy.
Conclusion
Selling door-to-door roofs can be daunting, but when using the best tips and techniques, you can quickly close successful sales in no time. If you are looking for business tips to help your company increase leads and sales using the door-to-door sales technique, the above pointers will play a great part.
Always strive to stay positive and enthusiastic throughout your door-to-door sales day.
